Is Guest Posting or Guest Blogging Safe in SEO?
Guest Blogging is one of the most effective methods of attracting traffic to your blog. Guest Posting has become a highly popular strategy in SEO and has been used for more than a decade. What many people fail to realize is that while guest posting can be highly effective at driving visitors to your blog, it can also be used to bring down the ranking of your own blog.
There are a number of ways in which this can be achieved, and I will outline them below:
Guest Posting duplicate content to your site is illegal and can have severe consequences on your SEO ranking. If you write an article with original content owned by someone else and use their article directory or include their backlink in your article, you may be liable to be reprimanded by Google. The most common way to do this is through linking to another website that is the same as yours. If Google sees that you have used their resource in duplicating an article they will complain. If you don’t comply with their complaint then you could find your account being deleted. In extreme cases, you could even be blocked from using the Google services altogether.
Using a guest blogger who doesn’t have a good reputation can have an adverse effect on your SEO rankings. The best way to check a guest blogger’s reputation is to ask around within your industry for their opinions. You can also search Google for blogs and comments where they have mentioned the person. A bad review can quickly ruin your reputation within the blogging community, so be very careful who you allow using your keywords on your blog. A bad review from a mainstream publication can seriously damage your online brand.
Be careful when selecting a guest to post on your blog, and do not simply accept the first person who offers to guest post. Selecting a guest to post on your blog means that they are worth a second look. Google knows when a guest post is purely for SEO purposes, and you can get banned by them for submitting articles with no substance to the blog. Guest blogging can sometimes mean that you’re indirectly promoting a website or product, but only if the reader hasn’t found your site through other means.
If you’re new to guest blogging, avoid sites like Digg and StumbleUpon. They are particularly strict about who can guest post on their sites and will ban anyone who they feel is spamming. Also avoid guest blogging on high traffic public forums, as the stick-outs there may not be as friendly to a guest blogger as they would be on a personal website.
If you already have a blog and are looking to hire someone to guest blog, ask if they are willing to leave their name behind in the guest description. If they are unwilling to do this, there’s no point in hiring them in the first place. Leaving your name as a link in your guest post is okay, but only if you don’t mind having people click on your link to find out more about you or the company you are promoting. Using your company website for contact information isn’t acceptable, either.
As mentioned above, guest blogging is only useful for getting backlinks to your blog and to your site. So if you want to use this method to gain organic search engine traffic, make sure you write informative guest posts that are related to your own content. Don’t just give a sales pitch or fluff up your blog stats to make it seem like you are trying to sell people on anything, as this won’t lead to the success you are seeking.
So, is guest blogging safely in SEO? Well, yes and no. If you want to build a good reputation, use guest posts intelligently. But if you want to grow your blog quickly and naturally, don’t bother with guest blogging. It’s not doing your blog any favors.