What is Guest Posting? Adding Value to Your Blogs
What exactly is Guest Posting? Guest blogging is the act of posting content for another site on your own site. Typically, guest bloggers post for the same blogs as their employer, so that: (A) They can attract more traffic to their own site and (B) They can bring a previously dormant blog reader back into the fold. Most of the time, the content they post is not specifically geared towards their employer site; however, it does tend to be a good amount of content that relates back to the employer’s business. This is a great way to add fresh new content that the search engines love, while also drawing attention to your own site!
So, what is guest posting all about? It really comes down to 4 steps, which I outline below. There are other things that you could do, but these eight steps will get you started in the right direction:
Step One: Create a Posting System – This is an essential component of your guest posting strategy. Your Posting System should include the following:
An Area of Responsibility, or Blog Area.
This area will show that you respect other bloggers and know how to manage and maintain a friendly social media aspect on your blog.
Step Two: Engage your Guest Bloggers – Guest blogging gives you the opportunity to engage other bloggers in a friendly conversation. The first step to success with this aspect of guest blogging is to become a regular participant of the various social media sites that you participate in. The best way to do this is by connecting with other bloggers on the social media sites that interest you.
This will not only help you build a social network, but also shows your publisher that you are an active participant in your industry.
Step Three: Examine the Posting System – You will soon realize that there are many different systems that have been designed for guest posting. The most popular of these systems include WordPress and Blogger. You may need to make some changes to your existing post system, or completely replace it with a newer, more effective system.
You need to choose a guest posting system that has a wide variety of features including, but not limited to: Search Engine Optimization, RSS Feeds, and Author Box. These are just a few of the features that I would look for when choosing a publishing system for my niche blogs. Some of the other things that I recommend include; permission-based posting, and showing your audience how you value their participation.
Step Four: Post Your Guest Blogs – Now that your system is ready to go, it’s time to start posting your guest blogs. Here is where I would start and continue to tweak until everything is perfect. Make sure that the blog post is rich in content, includes the URL to your website (also known as creating backlink), and clearly displays the URL in your Meta Description. One thing that I find annoying about many guest blogging systems is that they display a default keyword for your posts. If you don’t want to use the default keyword, simply add one yourself. The keyword is one of the most important parts of the guest blogging process, and this should be done at all costs then you will see the benefits of guest posting.
When you first start guest blogging, keep your goal in mind. Try to establish yourself as an authority on your particular niche topic, and then expand from there. If you’re brand new to the world of guest blogging, and you have a large audience for your blog posts, this can easily lead to multiple streams of income. As your readership grows, it is important to constantly update and grow your readership. Guest blogging allows you to do just that!
This process is one of the fastest-growing trends in the Internet Marketing community. There are a number of free tools available for bloggers who want to make this a successful income stream. If you’re not familiar with guest posting, it is a great way to establish yourself as an expert in your industry and also to build a list of loyal readers. It’s a win-win situation: you gain exposure, and bloggers gain content!